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Apple Records: Inside Number 3, Savile Row – is brought to life

Inside Number 3
Inside Number 3

Ever since author Nigel Pearce published his book, Inside Number 3: The Illustrated History of Apple Records, Beatles fans have had the best chance ever to relive those colourful days once again inside The Beatles’ Apple Headquarters at 3, Savile Row. Nigel’s book takes us inside Apple, and the only successful part of Apple: Apple Records. 

All this was done via a brand-new angle, with Nigel showing part of his incredible and unique collection of products and artefacts captured in the book. There will be artists and records, as well as documents that you will be discovering for the first time. 

However, in this multi-media age, he has now brought those photographs and images to life in a unique presentation that has already wowed the audience at the recent Felixstowe Beatles Festival in June 2025.

Nigel’s Record Collection of Apple Records
Nigel’s Record Collection of Apple Records

The whole presentation lasts for over two hours, though it doesn’t feel like at all! This is a trip, not via a history book, but via a superb collage of content, visuals, and stories told by Nigel. You are taken back to 1966 to understand Apple’s vague start, through those colourful years and brought back to the modern day, by that one immoveable force that was The Beatles.

Apple Boutique
Apple Boutique

March 1966 is the starting point and immediately you find yourself in the Revolver sessions with the Beatles’ promo videos of “Rain” and “Taxman”. Nigel illustrates the first public knowledge of Apple with some slides and then we move into the technicolour world of The Apple Boutique at 94 Bakers Street with colour film showing the insides and with Dame Maggie Smith and Bob Newhart – a unique and fantastic piece of film.

Number 3 Savile Row
Number 3 Savile Row

Onto 1968, and the whole “Hey Jude” broadcast, which caused so much stress and panic to ITV executives that night is re-constructed and is shown in full and you are back there again in 1968. From then on it is a rollercoaster of video and photo content, both rare and well-known, and it is so well put together that the whole book and Apple building is brought to life. We see perhaps the world’s first ever DVD/ Video presentation of “Our First Four”, which is a very rare production of the first artists to appear in a set by Apple as we travel through the archives of Apple Records. But it is a vibrant and colourful voyage of Beatles discovery through Apple Records.

Our First Four
Our First Four

Who is included in the presentation apart from The Beatles? We have The Radna Krisna Temple, The Iveys and Badfinger, Mary Hopkin, Jackie Lomax, James Taylor, and so much more. 

Badfinger
Badfinger

If that is not enough, then to give it all context, time pops are placed throughout the presentation that expertly frames these times and events and wraps you in the living history of the ‘60s.

When it is all over, you are not only brought back to today’s world having delved into the previously little-known history of Apple Records.

The angle in which Nigel has presented this is unique and fascinating and is only possible via his collection and illustration of the artefacts to which he has collated over the years. Yes, The Beatles story has been told many times, but The Story of Apple has never been revealed in this detail.

Book him for your event, school or simply a presentation to a group that you have put together, you will re-live those great times, and you will feel that you have glimpsed into the rarely told part of The Beatles’ story: Apple Records. 

It has to be seen!

David Bedford

Beatles Historian, Author, Filmmaker

Find out more about Nigel Pearce and Inside Number 3

Book website/ Booking website details www.insideandoutsideno3.com

GET NIGEL PEARCE’S BOOK INSIDE NUMBER THREE

14 thoughts on “Apple Records: Inside Number 3, Savile Row – is brought to life

  1. Hi everybody.
    The next Inside No3 Presentation is on Friday October 3rd in Norwich at Carrow House commencing at 7pm That Night. As David will vouch it is a brilliant and rewarding experience to be part of.

    Tickets are only £12.00 each which includes refreshments. All proceeds are going to The Future Projects Charity in Norwich to support their unceasing work in helping others less fortunate.

    To obtain your tickets go to http://www.futureradio.com or studio@futureradio.co.uk.
    – Thank you Regards
    Nigel Pearce

  2. It does it is so much fun. I enjoyed playing the Philharmonic Hall on Saturday with the Quarrymen. Big honour

  3. Promo films of “Rain” & “Taxman?” Don’t you mean “Paperback Writer?”

    1. Thanks Nancy, yes I have already amended it. David

      1. I wish I had been able to talk to you somewhere this past week. I did see you on stage with the Quarrymen!
        I’m at Manchester Airport about to board my flight home!

        1. I was in the Adelphi all day Sunday too! Next time.

          1. I was there most of the day Sunday – I did speak to Bill Heckle for the first time, Shannon, Simon Weitzman (who I originally met there in 2016) Linus in Bluebirds Over Sweden (friends since 2023) and the guys in Beatles Complete! I had such fun – the week always goes by too fast!

    2. No I mean Rain and Taxman. We show Paperback writer as well

      Glad to help
      Regards
      Nigel P

      1. The Beatles never made a Taxman video. Please see David Bedford’s (liddypool) reply to me.

        1. It was my error Nancy, Nigel has a video of Taxman which I had never seen before

          1. Oh, wow – never saw that video!

          2. That’s why Nigels presentation is so special

    3. See my reply thank you regards Nigel Pearce

  4. go to http://www.futureradio.co.uk and find out about the next live presentation on Friday 3rd October in Norwich. Its all for Charity and you will have a great time and give much love and help to others – Thank you

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