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The Apple Store Photograph

Apple Boutique
Apple Boutique by Bill Zygmant
Apple Boutique by Bill Zygmant

Bill Zygmant – Psychedelic Photograph

It is one of the most iconic photos of swinging London and of the Beatles’ Apple empire. Taken by Bill Zygmant, he explains how he came to take this photo.

“After the photographing of the caravan, I was driving through London and I saw this building being painted. And I thought; “I recognise that design”. It was done by the same artist – “The Fool” – from Holland. So, I took the pictures, just before it was finished, and of course it was whitewashed a few days later because they didn’t have planning permission. There are no other good pictures of it, because it wasn’t up for that long.”

Inside the Apple Boutique
Inside the Apple Boutique

Located on the corner of Baker Street and Paddington Street, Marylebone, The Beatles’ Apple Boutique was
opened on 7th December 1967 to a great fanfare. However, it was chaotic, as was most of the Apple ventures. It closed on 31st July 1968, with The Beatles announcing a free-for-all.

The iconic design was from a collective known as “The Fool”. They consisted of Dutch designers Simon Posthuma and Mrijke Koeger, together with artist Josje Leeger. These three had met Simon Hayes and Barry Finch on a trip to London, and decided to work together under the name, “The Fool”. The introduction to The Beatles came through George’s wife Patti.

Get Bill’s incredible book of photographs of the Beatles and many more iconic musicians and celebrities, together with their stories from Bill’s incredible life.

It is a Limited Edition book of only 250 copies with a signed photograph of John and Yoko worth £50!

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22nd November 1967 – The Cavern Club Hosts a Radio Station Launch

22 November 1967 - The Cavern Launches a Radio Station
Invitation to the launch

BBC Radio Merseyside

Cavern Club: BBC Radio Merseyside, still the most popular regional radio station in the UK, launched on 22nd November 1967. Debbie Greenberg remembers:

The Cavern Club

On 22nd November 1967, the Cavern hosted the launch party of BBC Radio Merseyside on the Mersey ferry, Royal Daffodil. The boat sailed at noon from the Pier Head. Dad (Cavern owner Alf Geoghegan) was the first person to be interviewed on Radio Merseyside by Keith Macklin.

An icy wind was blowing as we sat shivering on a wooden seat on the ferry’s top deck. It was slightly warmer on the enclosed lower deck where Keith and DJ Tony Wolfe played sixties music. Local groups – the Detours, Excelles, Tremors and King Bees – entertained us with live music, as guests drank and danced to keep warm.

These and more amazing, previously untold, stories can be found in Debbie’s book: Cavern Club – The Inside Story.