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rare Photo of the cavern club in 1957

Poster for the 60th Anniversary of The Cavern Club
Poster for the 60th Anniversary of The Cavern Club
Poster for the 60th Anniversary of The Cavern Club

On 16th January 1957, The Cavern Club opened. Discover a rare photograph and the inside story of the world-famous Cavern Club.

“The above is the poster that Tony Booth produced for the Cavern Club during the summer of 2016 in preparation for the club’s 60th anniversary celebrations in January the following year. It really showcases the range of styles and creativity of a unique, unsung lettering artist who certainly played an important part in the marketing of music history. Posters and flyers were the social media of the sixties and they helped create the legends of the era.”

Debbie Greenberg saw The Beatles at every performance in the ’60s at The Cavern, before her father went on to buy The Cavern. In her book, Cavern Club: The Inside Story, she talks about the opening of the Cavern Club in January 1957.

The Opening of The Cavern Club: 16th January 1957

“Alan Sytner ran The Cavern strictly as a jazz club but starting in 1957 he allowed skiffle groups to play, getting very annoyed if any of them tried to play rock ‘n’ roll. The Quarrymen Skiffle Group, precursor to the Beatles, first played the Cavern on a date no-one can pinpoint in mid 1957 and again on 7th August 1957, only weeks after John Lennon met Paul at St. Peter’s Church Garden fete in Woolton Village.

John upset Sytner by playing rock ‘n’ roll numbers. Paul didn’t appear with them, though he’d just been recruited. He was away at Scout Camp with his brother Mike in Hathersage, Derbyshire. While at camp, Mike broke his arm when he fell out of an oak tree he was climbing.”

Rare, Unpublished Photograph of The Cavern

Debbie recently uncovered the following photograph of Joyce Lee, showing The Cavern Club in early 1957.

Rare photo of The Cavern in 1957
Rare photo of The Cavern in 1957

“In 1959, Alan moved to London and left his father, Dr. Joseph Sytner, to run the club until a buyer could be found. Ray McFall was a clerk with the Sytner family’s accountants and occasionally sat in at the Cavern cash desk. His offer of £2,750 to buy the club was accepted, and he officially took over the Cavern on 31st October 1959.”

The 60th Anniversary of The Cavern Club Opening

On the 60th anniversary of the Cavern Club in 2017, Debbie and her husband Nigel met with the star of the night, 70s pop star Gilbert O’Sullivan, who played a fantastic set in front of an exclusive packed Cavern crowd.

Debbie Greenberg, Gilbert O'Sullivan and Nigel Greenberg
Debbie Greenberg, Gilbert O’Sullivan and Nigel Greenberg

Debbie also posed with former Beatles Fan Club Secretary, Freda Kelly.

Freda Kelly with Debbie Greenberg
Freda Kelly with Debbie Greenberg

The Inside Story of The Cavern

To discover this and so many more amazing stories about the famous Cavern Club, read Debbie’s book:

Cavern Club – The Inside Story

Cavern Club - The Inside Story
Cavern Club – The Inside Story
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Gerry Marsden – You’ll Never Walk Alone

Gerry Marsden
Gerry Marsden
Singer Gerry Marsden. 5th July 1964.

Gerry Marsden

Gerry Marsden was seen by The Beatles as one of their main challengers in the early days of Merseybeat in Liverpool.   With his group, The Pacemakers, he was signed by Brian Epstein and recorded ‘How Do You Do It’, a song which had been rejected by The Beatles, taking it to the top of the charts in the UK and doing the same with his second record, ‘I Like It’.   He became the only person to have topped the UK charts with their first three records when his uniquely emotional version of a ballad from the musical ‘Carousel’ reached Number One in the autumn of 1963.

You’ll Never Walk Alone

‘You’ll Never Walk Alone’ is still played before every home game at Anfield Stadium, the home of Liverpool Football Club, but those of who were lucky enough to have been there the first time it was played will never forget it.

It was mid-October 1963. We stood on the Kop to watch Bill Shankly’s Liverpool team play against West Bromwich Albion, a team from the Midlands who were nicknamed ‘The Baggies’. It was a historic moment in the rise to glory of Liverpool Football Club.

“And now for our next record.” The voice of the announcer came from the Tannoy high above our heads. “It’s the first time we’ve played this one. Into the Top Ten at Number Seven, it’s Gerry and The Pacemakers with their version of ‘You’ll Never Walk Alone’.”

The song could have been written for us. The words carried a message that reached deep into the heart of every single Liverpool supporter. Twenty-five thousand voices on the Kop were united in belief as red and white scarves were held aloft between raised arms. It was the perfect anthem for a crowd.

Gerry and the Pacemakers

The roar as the record came to an end was for Gerry and The Pacemakers. It was for Liverpool Football Club and the mighty Reds. It was for our city. Every one of us knew at that moment that we were part of the greatest football family in the world.

From that day ‘You’ll Never Walk Alone’ was our song. Nobody was going to take it away from us. Ever. A magical genie had been let out of the bottle.   Gerry Marsden had stolen the show.

His glorious anthem had transformed Anfield. The Baggies never stood a chance.

Bill Shankly and his mighty Reds were now invincible.

“Ferry ‘Cross The Mersey”

Gerry Marsden continued to live on Merseyside with his wife, Pauline, and their two daughters even after he had achieved international fame. In his self-penned hit song ‘Ferry Cross The Mersey’ he was clearly speaking from the heart when he sang, “This land’s the place I love; and here I’ll stay.”

George Harrison

He had fallen for Pauline, who ran his fan club, back in the sixties. She had previously been going out with George Harrison, but The Beatles had gone off to play in Hamburg. Gerry was a wonderful raconteur, and he would tell the story of how he spoke to George when The Beatles got home from Hamburg.

“I’ve got some good news and some bad news for you, George. The good news is that while you were away in Germany, I’ve fallen in love. The bad news is it’s with your girlfriend.”

Everyone said Gerry Marsden was a lovely man who remained unaffected by fame. Over the years he raised many millions of pounds for charity, supporting those who had been less fortunate than him in their lives.

“THANK YOU FOR EVERYTHING, GERRY.”

“REST IN PEACE”

“YOU’LL NEVER WALK ALONE

John Winter

The story of ‘You’ll Never Walk Alone’ at Anfield is taken from the book ‘Blame It On The Beatles … And Bill Shankly’.

Blame it on the Beatles and Bill Shankly
Blame it on the Beatles and Bill Shankly
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Get Back to The Beatles

Get Back to The Beatles
Get Back to The Beatles

Cha-Chi and David talk with music journalist Mark Brickley, author of Postcards From Liverpooland Paul Ferrante, who penned 30 Minutes in Memphis: a Beatles Story

Postcards from Liverpool
Postcards from Liverpool
30 Minutes in Memphis
30 Minutes in Memphis

Listen Now

Listen to Mark and Paul chatting with Cha-Chi HERE

Listen to Cha-Chi’s Breakfast with The Beatles every Saturday morning 6am-8am on the WUMB Radio Network 91.9FM Boston and Sunday mornings 10am til noon on Seacoast Oldies 92.1FM/97.1FM in NH & Maine. More info: httpss://www.facebook.com/BreakfastWithTheBeatlesChaChi/

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The Country of Liverpool

The Country of Liverpool
The Country of Liverpool
The Country of Liverpool

Exciting news following the recent publication of David Bedford’s latest book, “The Country of Liverpool: Nashville of the North” is going to be made into a documentary film.

Stay in touch with news by subscribing at the website and joining their Social Media profiles on Facebook, Twitter and Instagram

Sign up at the website now at www.thecountryofliverpool.com

Get your copy of The Country of Liverpool in either:

The Country of Liverpool tells the previously untold story of the country music scene in Liverpool in the 1950s, and the country roots of The Beatles.

Full Colour Limited Edition Hardback – only 250 being published and 50 have sold already!

The Country of Liverpool
The Country of Liverpool

Full Colour Paperback

The Country of Liverpool
The Country of Liverpool

Black and White Paperback

The Country of Liverpool
The Country of Liverpool
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The Business of Buying Beatles Merchandise

The Beatles and Beatlemania

Fifty-seven years ago this November (1963), December, into January 1964 and February, Beatles merchandising got jump-started. 

The Beatles Merchandise
The Beatles Merchandise

STRAMSACT?

NEMS (the band’s management company), not wanting to get involved with merchandising, organized a subsidiary company named Stramsact.  They were to handle the U.K. and the rest of the world licensing rights for merchandise.  Stramsact created its own subsidiary company called Seltaeb (Beatles spelled backward) to take care of licensing products in the U.S.

For the most part, starting in November, the licensing of everything from jewelry, dolls, shirts, games, egg-cups, blankets, chairs, food, perfume, fabric, garters, pompons, calendars, bedspreads, wigs, and much more started.  Beatlemania, carried over to store shelves, was reaching a new level!  Mass merchandising around the world would never be the same!

Christmas Presents?

Back in the ’60s, parents all over the world were buying Beatles-related Christmas presents for their children and those children now have their own children and grandchildren too!

Rediscover the magic in Terry Crain’s great book:

NEMS and the business of selling Beatles Merchandise in the U.S. 1964-1966
NEMS and the Business of Selling Beatles Merchandise in the U.S. 1964-1966 (2ND EDITION)NEMS and the business of selling Beatles Merchandise in the U.S. 1964-1966
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The Beatles Play in Aldershot – 9th December 1961

The Beatles in Aldershot
The Beatles in Aldershot
The Beatles in Aldershot

From Debbie Greenberg’s book:

However, Brian Epstein was not the first candidate for the position of Beatles manager. A Liverpool-based promoter called Sam Leach, who regularly organised dances and live shows in local venues, frequently hired the Beatles. As he was giving them regular work and they were all very good friends, he suggested he should become their manager.

The group agreed and on the strength of a handshake with John Lennon, the group’s leader, he thought he’d secured the position as their first manager.

The Beatles Play Aldershot

Sam Leach, George Harrison, John Lennon and Dick Matthews
Sam Leach, George Harrison, John Lennon and Dick Matthews

On the 9th December 1961 Sam booked the Palais Ballroom in Aldershot, about forty miles outside London. He paid for a full-page ad in the Aldershot News and expected a good turnout for the gig. However, he had paid by cheque and the newspaper would not insert the ad until the cheque had cleared.

The cheque didn’t clear in time and on that night only 18 people turned up to see the Beatles.

George Harrison and John Lennon dancing together
George Harrison and John Lennon dancing together

After the hiccup at Aldershot everything was going very well for a few weeks until Brian Epstein stepped into the frame. The Beatles, ever eager to climb the ladder of success, were tempted by Brian’s obvious wealth and promises of fame and fortune. With a heavy heart John Lennon had to break the news to Sam that they had signed with “Eppy”.  

Cavern Club: The Inside Story

Find our more about Beatles history in Debbie’s great book – ON SALE NOW!