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11 MARCH 1961 | ROCK AROUND THE CLOCK – THE VERY FIRST ‘ALL-NIGHTER’ AT THE IRON DOOR CLUB: PART ONE

The Iron Door Club
The Iron Door Club

March 11-12 — The Iron Door Club | ‘Rock Around The Clock’ 12-hour all-night gig | Liverpool’s very first ‘Saturday night and Sunday morning’ rock session for Sam Leach.

“LADIES AND GENTLEGERMS, welcome to the Iron Door Club and ‘Rock Around the Clock’…Liverpool’s first ever all-night rock session. Now, to open the show, we proudly present the best group ever to come out of…Where did you say you come from, lads?”

Rock Around The Clock

Terry McCann, minder-cum-compère, threw a wink at his boss, Sam Leach, standing down by the side of the stage. Johnny Rocco and The Jets were making their first professional appearance anywhere and Sam was as nervous as a newly neutered cat the band wouldn’t be up to scratch. But there was no time for a snappy comeback line. The Jets’ drummer bashed a cymbal, yelled “Onetoofreefawr!” and led the group straight into ‘Rock Around the Clock’.

Terry laughed, ran off stage, waving to the crowd.

“You know, Tel,” Sam shouted. “I’m sick to death of that bloody song, but they don’t sound too bad, do they? Clever of them to start off with it, I should’ve thought of it myself and I will next time.”

Sam Leach

The club had barely been open half an hour and the dance floor was already one heaving mass of beat fans. Sam shook his head in wonder. “I knew they’d come in droves if I gave them what they wanted.” He waved at a poster on the wall. Read it aloud. “‘Twelve groups for twelve hours. Price: only six shillings and sixpence’. But that’s me. Isn’t it? Sam Leach, the only Liverpool music promoter who’ll never get rich, because he always gives it straight back to the fans. Who else has the balls to turn this old ‘Trad-jazz only’ dive into Merseyside’s very first Mecca of rock ‘n’ roll?”

“Nobody’s got your balls, Sam,” Terry said. “And even if they did, none of them have got a pair of trousers big enough to fit them in.”

Sam sniffed. Nodded. How true. “I don’t know how much I’m paying you, Tel, but give yourself a bonus.” Suddenly feeling peckish, he turned, his eyes alighting on a fresh-faced teenager with an unruly mop of hair. He called the lad over. “Here, Spike. I know I said you being the new boy meant you had to get your feet wet, but I didn’t mean for you to go swimming in your soddin’ clothes.

“When I sent you outside to check on the size of the queue you obviously didn’t see the great, big, bloody umbrella by the front door did you? You’ve got to learn to use your head in the music business. Anyroad…do us another favour, will yers? Pop upstairs and get Tel and me some hot dogs…lashings of tomato sauce, onions…whole lotta mustard. And get one down your neck, too. You look like you could do with it.”

Sam Leach (bottom, with Dick Matthews, John Lennon and George Harrison)
Sam Leach (bottom, with Dick Matthews, John Lennon and George Harrison)

Beat fans were still pouring down the stairs into the huge basement cellar that served as the dance floor. Glory be, thought Sam, there must be well over five hundred of the lovely buggers and The Beatles aren’t even due on until eleven. He turned and shouted into Terry’s ear, “You know, Tel, I think it’s going to be a very successful night. And, unless I’m very much mistaken, I hear the sound of cash registers a-ring-a-ding-dinging.”

Sam sang along to ‘Hound Dog’, the Jets’ third number—and when Spike handed him a hot dog in a paper wrapper, he paused, curled his lip and mumbled, “Thank you, very much.” Then he bit the head off his hot dog and yelled, “This is the life…rock ‘n’ roll!”

Check back for Part 2

Get Tony Broadbent’s great book celebrating the early history of The Beatles

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Best Beatles Booster Buttons

Beatles Booster Button
The Beatles Booster Button by Snapix
The Beatles Booster Button by Snapix

Beatles Campaign

On December 23, 1963, Paul Russell, National Album Merchandising Manager for Capitol Records, sent out a memo for sales managers and regional managers. He outlined the promotional aspect of the initial “Beatles Campaign” idea. One part of the campaign was the distribution of Beatles’ “booster buttons.” 

Beatles Booster Buttons
Beatles Booster Buttons

Capitol Records had authorized Kenmar Sales Inc. out of Los Angeles to manufacture these buttons, using a design from Snapix, another button manufacturer out of Hollywood, CA.

Be A Beatle Booster Buttons

The memo read: “‘BE A BEATLE BOOSTER” BUTTONS’ – Shortly after the first of the year, you’ll have bulk quantities of a unique see-through plastic pin-on button. Inserted in each button is a shot of the Beatles, with each boy identified. What to do with the buttons? First, have all of your sales staff wear one. Second, offer them to clerks and jocks. Third, arrange for radio station give-always of the buttons. Fourth, keep some in reserve for the requirement which will be listed below under ‘Tabloid.'”

The Beatles Fan Button
The Beatles Fan Button

A few weeks later, on February 21, 1964, Green Duck Metal Stamping Company was granted a license by Seltaeb (the U.S. Beatles merchandising company) to make official Beatles buttons in the U.S.

Worried about legal issues, Capitol stopped the distribution of their Kenmar buttons but shunned marketing Green Duck’s button.

Snapix Picture Buttons
Snapix Picture Buttons

Snapix tested the license manufacturing rights and continued with the Capitol button design by manufacturing their own Beatle button, using a different image on their celluloid piece. They advertised these buttons in Spring 1964 in various teen magazines.

Legal Action!

As expected, the Green Duck Company threatened legal action. Snapix stopped their Beatles button campaign, defending their action by noting (from their own research) that because their market license was so limited, “it was not worth the effort to obtain a license.”

Find out more fascinating stories of Beatles memorabilia in Terry Crain’s incredible book

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TEENAGER’S TURN …HERE WE GO: THE BEATLES – FIRST TIME ON THE RADIO

The Beatles in Their New Suits
The Beatles in Their New Suits

March 7- Wednesday — Manchester, Playhouse Theatre, Teenager’s Turn…Here We Go 

The Beatles appeared on Radio for the first time. They record their BBC radio début wearing new suits made especially for them by Brian Epstein’s personal tailor, in light of the fact the BBC had insisted for years that its newscasters wear formal dinner suits to read the news, not quite as mad as it sounds. It certainly has the desired effect; the show’s producers think The Beatles look very professional. On the show with newly-smartened up Beatles is the renowned Northern Dance Orchestra, under the direction of Bernard Herrmann. The ‘old world’ of entertainment face-to-face with the ‘new’; and not for the last time.

March 8 – Thursday — The Beatles first ‘appearance’ on the radio | Teenager’s Turn is broadcast to listeners ‘oop North on the BBC Light Programme from 5:00 p.m. – 5:29 p.m.

“I hate Teddy Boys. Always causing trouble, they are.”

“I bloody hate them, too, Sandra. And, look, I’m sorry about all this. So, let’s just talk about us and sod everybody else, okay? Hey, for a start, we’ve been invited to Sam Leach’s engagement party, a week Saturday. Knowing Sam, it’ll probably go on all night. So will that be okay with your mum and your dad?”

Sandra nodded. “I’ll just tell them that I’m staying over at Thelma’s. And if she and Jimmy end up going, she’ll tell her mam, she’s staying with me.” She looked up and smiled. “I’m okay, now, Spike. Honest.”

“Good. But there’s more. Right before the party, Sam’s going to put on a special show at Knotty Ash Village Hall with Rory Storm and The Hurricanes, and The Beatles…and guess what¼we’re going to be there.”

The Beatles On The Radio Soon

“Oh, that’ll be fab,” she said, hugging his arm. “But look at the time, The Beatles will be on the radio soon.”

“Into the front-room. I’ll switch on the radiogram. It’s their first time on the Light Programme. People were saying in Hessy’s that The Beatles recorded all their songs yesterday, in Manchester. I tell you, I couldn’t be more excited if it was me on the radio.”

“Ladies and Gentlemen, boys and girls, it’s ‘Teenagers Turn…Here We Go’. And this week, on the show, along with Bernard Herrman and The Northern Dance Orchestra, we present Brad Newman, The Trad Lads, and The Beatles pop group. So teenagers, everywhere, it’s your turn, now. And so, here…we…go!”

Sandra and Spike sat, ears glued to the radio for the next half-hour. Sat patiently through the dance orchestra, the ballad singer, and the Trad-jazz band—everything so boring and old-fashioned. And then suddenly they heard The Beatles singing ‘Dream Baby’, ‘Memphis Tennessee’, and ‘Please Mister Postman’. And they imagined the lads in the radio studio and sang along with their every word. Dreaming sweet dreams. Pleading for long distance information to connect them to a number in Tennessee. Imploring Mister Postman to please, please, wait—wait for just one more minute—please, please.

Liverpool Resurgent

Then it was all over. And as all the cheering and clapping of the teenagers in the studio audience washed over them, the two young lovers sat staring into each other’s eyes. Smiling. Knowing. Happy together, because without even saying a single word they both knew something very important had just happened between them. Hearing The Beatles on the BBC, like that, somehow marked the start of a new future for them, too. ‘Liverpool Resurgent’, no less, and in their lifetimes. Sandra toyed with her hair, looked away. “Spike, if we were ever parted for a long time, would you write me a letter every day?”

“Course, I would, San. Only, I’m not the one always going on about getting away to London, am I? That’s you.”

“Yeah, well, I’ve got my reasons and the only reason I’m still here, Spike Jones, is because of you.”

“Well, in that case,” said Spike. “You better stay for tea and meet me mam. She’s dying to meet you.”

Sandra turned and bit her lip and pulled him to her and gently kissed him. And they stood, arms locked around one another, kissing, passionately, for ten minutes or more, before they slowly descended to the sofa and then to the living room carpet.

This is an excerpt from Tony Broadbent‘s excellent book, The One After 9:09. Get your copy now.

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Beatles Novelty Songs and Records

The Chipmunks sing the Beatles
The Chipmunks sing the Beatles

Join our resident Beatles memorabilia expert Terry Crain on the Plastic EP show, discussing some of the best Beatles novelty songs and records.

https://www.facebook.com/watch/?extid=NS-UNK-UNK-UNK-AN_GK0T-GK1C&v=3092159084378192

Get a copy of Terry’s great book on Beatles memorabilia

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The Beatles 100 Most Pivotal Moments

100 Most Pivotal Moments in Beatles History
100 Most Pivotal Moments in Beatles History

If you had to select the 100 Most Pivotal Moments of The Beatles’ career, what would you choose…and why? And by “The Beatles’ career,” I mean both their years together and their solo years. Quite a daunting task, isn’t it? But that was the opportunity afforded to Goldmine writer and author of John Lennon: Life is What Matters, John Borack. John was recently asked to write a great new book, The Beatles 100: One Hundred Pivotal Moments in Beatles History. And it is really, really interesting!

Please join Lanea Stagg, the author of The Recipe Records Series of rock’n’roll cookbooks and Jude Southerland Kessler, author of The John Lennon Series of narrative biographies as they sit down with Borack to discuss his choices.

This is one of the most thought-provoking, conversation-starting podcasts that “She Said She Said” has ever published. Here’s a teaser: Pivotal Moment #1 is John meeting Paul. Pivotal Moment #2 is America Greets the Fab Four in 1964 and Moment #3 is Pete Best is Replaced by Ringo Starr.

So, the moments are NOT in cause-and-effect, sequential order. You will agree and disagree. You will nod and shout at the show. You will be totally engaged. Don’t miss this lively podcast! And buy John’s intriguing book wherever great books are sold! 

Listen to this great interview with Jude Southerland Kessler and Lanea Stagg

Get Jude’s and Lanea’s Books too:

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The Beatles Debut at The Cavern Club: 9th February 1961

The Beatles at the Cavern in 1961
The Beatles at the Cavern in 1961

Debbie Greenberg, our resident Cavern Club expert, looks back at the very first time The Beatles appeared at the legendary Cavern Club. In an excerpt from her book, Cavern Club: The Inside Story, Debbie discusses The Beatles debut.

“The Cavern’s identity started to change at the start of the decade. Rock ‘n’ roll replaced jazz and the Cavern became the heart that gave Mersey its beat.

Debbie with Paul McCartney
Debbie with Paul McCartney at The Cavern

“We watched The Beatles debut at The Cavern lunchtime session on 9th February 1961. We were blown away. The Beatles were different, their music was incredible, their appearance raunchy, their energy infectious. They just oozed excitement.

“Six weeks later on the 23rd March, after a lunchtime session at the Cavern, they jumped on a train at Liverpool’s Lime Street Station on their way to Hamburg for a second time having previously played there in 1960.

We Missed Them

“This time they sped out of our lives for four months. We missed them, but still went down to the Cavern to watch the other groups, like Gerry and the Pacemakers, The Singing Blue Genes, The Remo Four, Kingsize Taylor and the Dominoes and many more.

“They were all fabulous groups but they weren’t The Beatles.

The Beatles on the Ed Sullivan Show
The Beatles on the Ed Sullivan Show

Exactly three years to the day from their debut at The Cavern Club in front of a couple of hundred fans, they appeared in front of 73 million Americans on the Ed Sullivan Show.

What a journey they had made in just three years.

Find out more about the story of The Cavern Club in Debbie’s book, Cavern Club: The Inside Story.