Little did I realize that day when I woke up to check the listings on eBay that I would find something so old that had Beatles connections being offered for sale: the history of 3 Savile Row, which had become The Beatles headquarters. Finding items like this helps me to return to the excitement of being young again and the thrill of going treasure hunting!
3 Savile Row
I read the date of the publication that appeared on the Ebay screen and it was listed as 1914, making the document more than 100 years old. However, it was the address in the title that caught my attention (3 Savile Row)! Yes, it was the same address that many years later would become the worldwide headquarters of Apple Records. The piece I was looking at was a 56 page document designed to help sell the 3 Savile Row building back in 1914. The document not only featured a detailed history of the building but it displayed multiple photographs of the interior of the building and it’s multiple rooms that were amazing.
56 Pages of History
I looked at the price of the document and they were asking $100. Knowing I probably would never see this type of document being offered again, I quickly purchased it. I am hoping to find the right forum to somehow find a vehicle to get this 56-page document published in some form as it is not only informative to Beatles fans but history buffs as well. You should see the pictures of some of the antiques pictured in the house back in 1914.
I am taking this opportunity to post about 4 or 5 pages from the document and I sincerely hope you will enjoy this sneak preview… Hopefully I can find a way to find to publish the full 56-page document one day. If not, I will eventually donate the 56-page document to a Beatles museum.
A few sample pages:
One of the interior shots of the Saville Row property in 1914:
Buzz
Discover More About Apple and 3 Savile Row
Inside Number Three – The Illustrated History of Apple Records
Inside No3 takes you through that famous door, deep into the minds of all who worked there at Apple Records. This is done also in a very different way. This is not a kiss-and-tell diary, it is through fan adulation and understanding via a personal collection of artifacts and memorabilia that author Nigel Pearce has built up over the last 50 years.
For prices and dates please contact Nigel again via the website
I bought a collection of books from an old Boston family and among the collection was the same auction pamphlet you featured. I grew up in the antique import business and I was quite impressed with the contents. It was probably 3 decades later that I looked up the address on the internet and was shocked to find it was later the Apple building. There was a page with the history of the building at https://www.wickedwilliam.com/3-savile-row-role-british-history/ which may surprise you even more than the Beatles connection
Sorry, I made a mistake: The photos of the door in 2022 were at The British Music Experience in Liverpool! I’ve just been to too many museums in Liverpool and London! lol!
Buzz,
What a find!! Worth every penny! I first visited 3 Savile Row in August 1980 when I was 25 and of course had to sign the door (which now resides in Roag Best’s Beatles museum on Mathew St.) Saw it next in 2006, 2011 and 2016 (and was able to go inside in 2016
as it was an Abercrombie Kids store then!) Tried to bribe a clerk to let us up on the roof – no luck! Would love to buy a copy of a reprint of the book! Perhaps you could eventually donate the original to Roag’s museum or the Museum of Liverpool as it has a Beatles section. There isn’t really any Beatles museum in London is there? Unless perhaps the Hard Rock Cafe’s vault next door, but that’s not all Beatles. Perhaps the Museum of London? Or The British Library – they have a display of Beatles items including handwritten lyrics. I was there in 2016.
Hi John well done, and things are progressing well on that line !!,
speak soon regards
Nigel P