The Business of Buying Beatles Merchandise
Fifty-seven years ago this November (1963), December, into January 1964 and February, Beatles merchandising got jump-started.
NEMS (the band’s management company), not wanting to get involved with merchandising, organized a subsidiary company named Stramsact. They were to handle the U.K. and the rest of the world licensing rights for merchandise. Stramsact created its own subsidiary company called Seltaeb (Beatles spelled backward) to take care of licensing products in the U.S.
For the most part, starting in November, the licensing of everything from jewelry, dolls, shirts, games, egg-cups, blankets, chairs, food, perfume, fabric, garters, pompons, calendars, bedspreads, wigs, and much more started. Beatlemania, carried over to store shelves, was reaching a new level! Mass merchandising around the world would never be the same!
Back in the ’60s, parents all over the world were buying Beatles-related Christmas presents for their children and those children now have their own children and grandchildren too!
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