Ringo and Paul sell better
Selling Paul McCartney and Ringo?
Memorabilia expert Terry Crain discusses Paul McCartney and Beatles memorabilia in the 1960s.
“Beatles memorabilia featuring Paul McCartney always did well in the first-generational wave of dimensional items from 1964-1966. In fact, research by retailers and manufacturers showed that the two most popular Beatles in the US at that time were Ringo and Paul.
“Even when Beatles toy rings, valued at 29 cents each, were stolen in a burglary in the St. Louis area in 1964, the shop owner after the theft was quoted as saying: ‘Frankly, I was stuck with the George rings because they did not sell, but now I won’t have to worry about them. Ringo and Paul sell much better.'”
Discover this and more amazing stories in Terry Crain’s book:
NEMS and the Business of Selling Beatles Merchandise in the U.S. 1964-1966 (2ND EDITION)
The book covers the approximately 150 licensed items that dotted store shelves and helped fuel the band-crazed fan during the time right after the band landed in America and performed on The Ed Sullivan Show. Toys, games, dolls, jewelry, clothing, wigs, and more!